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Breakthrough Business Writing: A special half-day workshop by Jack Appleman
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Breakthrough Business Writing: A special half-day workshop by Jack Appleman
Breakthrough Business Writing: A special half-day workshop by Jack Appleman

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When: Thursday January 25, 2018
12:30 PM - 4:00 PM
Where: Map this event »
WeWork Penn Station
315 W. 36th Street, 9th Floor
New York, New York  10018
United States
Jack Appleman, APR, CBC
Jack Appleman

Registration Information
Online registration is available until: 1/24/2018

Dramatically improve your writing!

Learn to…

* Instantly improve emails, reports, proposals, social media and other text.

* Break through writer’s block—write faster and better.

* Stop wasting time with back-and-forth emails.

* Get to the point with plain English.

In Jack Appleman’s fast-paced workshop, you’ll apply easy-to-follow techniques in completing challenging writing exercises—which Jack can review in real time! His time-tested business writing strategies and distinctive teaching style will give you unmatched confidence.

See why thousands of professionals from organizations such as HBO, Johnson & Johnson, the U.S. Olympic Committee, the NY State CPA Society and others have achieved better results with their writing, thanks to Jack. Enroll now.

CPAs, earn 3 CPE credits!


Opening: Yes, you can write better—today!

Step 1: Tap the power of simplicity
Learn why, “If you can say it well, you can write it well!”

Step 2: Who’s reading it and what results do you want?
Revisit your readers’ requirements and develop strategies for frequently written emails/documents.

Step 3: Master the 3 Cs—clear, concise and coherent
Be explicit with straightforward language—no jargon!—and delete redundant words.

Step 4: Give grammar your best shot
Immediately eliminate common errors and seamlessly grasp key rules.

Step 5: Get organized/get understood quickly
Make text flow with smooth transitions, separate ideas to promote clarity, and arrange concepts in a logical order.

Step 6: Persuade with powerful and compelling text
Address readers’ trigger points, use convincing language, and support your arguments.

Step 7: “Tone” in to your readers
Adjust your content and attitude to the audience, criticize with tact and professionalism, and build morale with targeted messages.

Step 8: Streamline email communication
Avoid time-wasters, craft compelling subject lines, and write explicit emails that achieve the desired results faster.

Closing: Develop strategies to continue improving your writing 

About our presenter: Jack Appleman, APR, CBC, prominent business writing instructor and author of the newly released 10 Steps to Successful Business Writing—2nd edition (2017, ATD Press), is driven by the belief that all working professionals can dramatically improve their writing by following straightforward techniques.

His writing workshops, webinars and one-on-one coaching for organizations such as HBO, Johnson & Johnson, and the U.S. Olympic Committee have consistently earned outstanding evaluations. As principal of Successful Business Writing, Jack brings more than 20 years' experience as a corporate trainer, professor and PR professional. He has been a frequent speaker and has published several articles on the importance of good writing. Jack has also been interviewed for a range of top-tier stories about writing, including an article for The Wall Street Journal on workplace grammar and a subsequent Journal column on email strategies.

In 2015, Jack received the Charles T. Morgan Award for lifetime excellence in corporate training from the Association for Talent Development’s Northern New Jersey chapter. A professor for the past 15 years, Jack teaches technical writing at Southern New Hampshire University. He received his accreditation in public relations (APR) certification from the Universal Accreditation Board and his Certified Business Communicator (CBC) designation from the Business Marketing Association. Jack earned his B.A. in Communication from Ohio State University and his M.S. in Journalism from Ohio University. He is also studying for his Ph.D. in Organizational Communication at the State University of New York at Albany.

Cost: $200.

Contact: | 845-782-2419 | @writecoachJack

Register by  1/24/18 @12pm


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