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March 2011 Training Director SIG Recap

Tuesday, April 12, 2011   (0 Comments)
Posted by: Jesus Diaz
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Dear Colleagues-

Last meeting, we heard from Kristen Fyfe, Communications manager at ASTD, about the latest research and trends in corporate learning using social media. She mentioned how the majority of corporations have an interest in informal learning and believe it impacts employee performance. However, most companies surveyed are not allocating budget dollars for these initiatives. Why is this? Do business leaders and learning leaders need to be better informed in knowing how social media supports informal learning or are the other factors preventing its adoption from a budgetary standpoint?

She also mentioned the uses of social media. To provide context, I see social media falling into three areas, called the three "Cs":
-Connecting with others
-Collaborating with others
-Capturing knowledge 
When looked at from this perspective, it is interesting to note that most of the area of emphasis has been on the Connection piece. Perhaps as companies become more mature about social media and its uses, they move along this continuum. What are the phases that social media needs to go through in an organization? What are the differences (if any) between how we use social media outside the company versus inside the company?

Finally, Kristen presented a number of examples from corporations in the practice of social media which you can read in her presentation. It struck me that the willingness and ability to author content and the willingness for employees to share information across the organization may be some indicators of how ready and maybe how successful an organization will be in rolling out social media practices.

Robert P. Arbucci from Colgate Palmolive Co. also presented his company's learning strategy and his role in driving this transformation. Bob discussed the change management process and the interrelationship of the various pieces of the strategy. Given the shortage of time, Bob will be continuing his presentation at our April meeting with an emphasis on social media. This will be done in partnership with our expert consultant.  

We look forward to seeing/hearing from you at the next meeting on April 13th.

Best Regards,
Sanford Gold ATD NYC Training Directors SIG, Chair


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