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Highlights from April 17 Book Club and Coaching SIG

Tuesday, April 24, 2012   (0 Comments)
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Instruct people to turn off their cellphones when you want them to pay attention - otherwise their brains will be trained on their phones, even if they are on vibrate.  Also, forget about multi-tasking - something will suffer because the brain simply cannot do two things at once.  This is how Paul McGinniss started the Joint Coaching and Book Club SIG Meeting on April 17, "The Neuroscience of Coaching - How the Brain Works to Facilitate Positive Change."  

Paul is Director of Training & Delivery for the NeuroLeadership Group, North America, and the concepts he presented are based on David Rock's book, Your Brain at Work.  Paul reviewed the 5 Primary Social Needs presented in the book:  Status, Certainty, Autonomy, Relatedness, Fairness (SCARF) and described how he has used SCARF in coaching scenarios.  He also worked with session participants to apply SCARF to their own challenging situations and answered questions on how to get the most out of working with clients.  The topic was so interesting that participants did not want to leave the session. 

Fortunately, there's an opportunity to continue the conversation with Paul McGinniss on Tuesday, April 24 at 6:00pm EST.  Serena Martino, Chair of the Book Club SIG, invited participants to dial in to Conference Number 512-400-4809, Guest Access Code: 848 3901# to:

  • Learn strategies for embedding routines and information so that you have more strength in regulating your behavior
  • Bring actual life situations to get a brain science perspective on how to deal with them
  • Share business client challenges and let Paul work with you by applying SCARF to diffuse them

Anne Lesch, Co-Chair Coaching SIG

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