Integrating iPads into Delivery Strategy: Think Fun! - A Summary of the May 2012 Chapter Event
Monday, May 7, 2012
Dawn Sidgwick, Director of Learning Media Development for Global Commercial Operations at Pfizer, outlined how the company is integrating iPads into their training delivery strategy at ATD NYC May Monthly Chapter meeting.
Both the past and future are aligned for e-learning at organizations such as Pfizer. Dawn gave an overview of Pfizer's long history of innovative training practices ‰ÛÒ from satellite broadcasts to web-based training and virtual meetings to its current and future plans to expand the use of technology for sales training and onboarding. Currently close to 30% of the Health Sciences organizations use only e-learning for their training delivery. This is foreseen to grow exponentially in the future as iPads are expected to be commonplace in 90% of these types of organizations ‰ÛÒ and to grow in all types of organizations.
The use of iPads for training delivery grew out of an organizational necessity for the immediate delivery of new hire training. The prohibitive cost and time of the typical printed materials and the time needed to ready laptops for use, led to use of the iPad for the onboarding of sales staff. The organization found many benefits including increased new employee engagement, acquiring the labels of "cool" and "innovative," positive feedback, and, most important, there was no difference in exam scores.
iPads are generally considered to be very user friendly and less expensive than laptops, having increased functionality with the availability of apps and easy-to-update content. However, some constraints were also noted, such as security concerns, organizational readiness, the need for leadership buy-in, the lack of interactivity, and instructional design issues.
Dawn's final words of advice were reminders that technology is always evolving; that we are still building it even as we are using it: and, as is clear at Pfizer, our eyes should always be looking toward the future and toward the use of technology to lead to more effective and efficient training solutions.