I attended the session on "Tweeting for Good" by Claire Diaz Ortiz, who leads social innovation at Twitter, where she has worked since 2009. It opened my thinking not about the How but the Why of Twitter. Like everything else, we need to start with the end in mind, especially if we want to use Twitter as part of a company's Social Learning/Communication strategy. It's OK for our personal account to "Just do it" but for an organization we need to be more thoughtful about how tweeting can advance our organizational goals.
I would not consider myself a tech maven but I do love strategy. Luckily, we were given a construct for which to create a strategy - using (what else) TWEET as the acronym. Target, Write, Engage, Explore, Track. As a job seeker, I learned that Twitter can actually be a way to build and maintain relationships. I will now include it as part of my personal marketing strategy. My question went from "What's the most important gain to be made in 140 characters or less?" to "Who are the best people to engage to be a positive influence in my job quest" and "How can I streamline and make it easy accomplish my goals in 20 minutes a day."